Avg Selling Price, Margin, & Gross Profit Table
apologies in advance as there is a lot of text & information here.
the table i was playing with below is interesting. using the most recent management guidance of $4,750 units and the assumptions matching the middle income statement model i presented above, i developed a table which shows the relationship of average revenue per car (including credits) and gross margin to non-gaap profit. the numbers in
dark green bold are the combinations of revenue/car & margin that result in positive non-gaap earnings. i estimated the difference between gaap and non-gaap to be near $4 million, meaning you need at least $4 million of non-gaap to get to gaap profitability. the combinations that give you gaap and non-gaap profitability are in
bright green.
there are a few interesting implications here. the gross margin for the quarter is almost certainly 18% or higher. it's most likely at least 19%. you need $115k average revenue per car at 17% margins to show non-gaap profits, that's not likely. at $110k average revenue per car and 18% margin, the non-gaap profit is $2.8m. i think that's too low to get you a gaap profit, which is what they said.
way i see it, margins had to be 19%+. that's important because even at $105k average revenue/car it means that tesla actually made gross profits on making cars, and not just on credits. this is a major criticism of the shorts. it's not a lot of profit yet, but trending in the right direction gives them credibility about their 25% goal. $105,000 x 19% = $19,950. even if credits were $16k per car with the retail price at $89k, that still implies a pure manufacturing gross profit of almost $4k per car. that's a 4.4% margin on the $89k avg retail price.
now consider that 4.4% is the average gross margin for the quarter. i'm pretty sure they started the quarter with automotive gross margins (again, excluding credits) near zero or negative. probably it means the current automotive gross margin is 9-10%. that's better than general motors and closing quickly on ford which runs 11-12% gross margins on autos. and we're still not done optimizing yet. wow. it'll be nice to see the final numbers but it's pretty damn impressive so far.
i added a couple other notes, find the [SUP]1,2,3[/SUP] numbers in the chart below, they are:
[SUP]1[/SUP] these are the closest to where the street estimates currently are.
[SUP]2[/SUP] this is where i think tesla will actually end up for the quarter.
[SUP]3[/SUP] this is tesla's longer term target: 25% gross margin on model s without any credit revenue.
i think based on this table and my estimates above, i'm pretty comfortable that the earnings report is going to be fantastic. please feel free to put forth your opinions... especially any negative ones. :wink:
i'm sure the smart money on the street already knows this, or is in the process of figuring it out. the real key now is trying to understand what the q2 and rest of year guidance might look like.
non-gaap profit @ 4,750 units, $10m dev. services, $58.5m r&d, $49.6m sg&a, 0.05m other, $15m stock-based comp. numbers in thousands. formula (not exactly spacex rocket science): (price x 4750 + $10000)*margin - 58,507 r&d - 49,581 sg&a + 50 other + 15,000 stock based comp. gaap profit = non gaap profit - $4 million. the table shows non-gaap earnings. |
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margin | $ 90.0 | $92.5 | $95.0 | $97.5 | $100.0 | $102.5 | $105.0 | $107.5 | $110.0 | $112.5 | $115.0 |
14.0% | (31,788) | (30,126) | (28,463) | (26,801) | (25,138) | (23,476) | (21,813) | (20,151) | (18,488) | (16,826) | (15,163) |
15.0% | (27,413) | (25,632) | (23,851) | (22,069) | (20,288) | (18,507) | (16,726) | (14,944) | (13,163) | (11,382) | (9,601) |
16.0% | (23,038) | (21,138) | (19,238) | (17,338) | (15,438) | (13,538) | (11,638) | (9,738) | (7,838) | (5,938) | (4,038) |
17.0% | (18,663) | (16,644) | (14,626) | (12,607) | (10,588) | (8,569) | (6,551) | (4,532) | (2,513) | (494) | 1,525 |
18.0% | (14,288) | (12,151) | (10,013) | (7,876) | (5,738) | (3,601) | (1,463) | 675 | 2,812 | 4,950 | 7,087 |
19.0% | (9,913) | (7,657) | (5,401) | (3,144)[SUP]1[/SUP]
| (888)[SUP]1[/SUP] | 1,368 | 3,625 | 5,881 | 8,137[SUP]2[/SUP] | 10,393 | 12,650 |
20.0% | (5,538) | (3,163) | (788) | 1,587 | 3,962 | 6,337 | 8,712[SUP]2[/SUP] | 11,087[SUP]2[/SUP] | 13,462[SUP]2[/SUP] | 15,837 | 18,212 |
21.0% | (1,163) | 1,331 | 3,825 | 6,318 | 8,812 | 11,306 | 13,800[SUP]2[/SUP] | 16,293[SUP]2[/SUP] | 18,787 | 21,281 | 23,775 |
22.0% | 3,212 | 5,825 | 8,437 | 11,050 | 13,662 | 16,275 | 18,887 | 21,500 | 24,112 | 26,725 | 29,337 |
23.0% | 7,587 | 10,318 | 13,050 | 15,781 | 18,512 | 21,243 | 23,975 | 26,706 | 29,437 | 32,168 | 34,900 |
24.0% | 11,962 | 14,812 | 17,662 | 20,512 | 23,362 | 26,212 | 29,062 | 31,912 | 34,762 | 37,612 | 40,462 |
25.0% | 16,337[SUP]3[/SUP] | 19,306[SUP]3[/SUP] | 22,275 | 25,243 | 28,212 | 31,181 | 34,150 | 37,118 | 40,087 | 43,056 | 46,025 |
26.0% | 20,712[SUP]3[/SUP] | 23,800[SUP]3[/SUP] | 26,887 | 29,975 | 33,062 | 36,150 | 39,237 | 42,325 | 45,412 | 48,500 | 51,587 |