Reservations do not Equate to Signed Non-Reversible Contracts. Many people put down reservations for multiple Model 3s and what will be interesting to see is how many vehicles are actually contact purchased versus canceled.
For many it will come down to:
- I thought I could buy one for $35K and out the door it will be $42? Cancel
- So, you do not offer a lease program on the Model 3? Cancel
- Wow, that back seat is pretty low to the ground. Feel like I'm in a bucket Cancel
- I'll have to wait how long for that set of options? Cancel
- $764 / month for 60 months on a $42K Model 3? Thanks but no thanks Cancel
- Can you assure me I can get the $7,500 tax credit? Nope Cancel
The Model 3 will be the 1st Tesla where the consumer base may be more price sensitive and not willing to buy without the usual industry discounts, subsidized interest rates, and a customer base with less than stellar credit scores.