Something just occurred to me. I wonder if Tesla plans to open another factory to accommodate the future demand for the 3rd Gen.
In theory the Tesla factory in California can accommodate demand for approximately 500k cars.
However, I suspect at the current reservation rate, they are looking at demand for the Model S at being 30-40k per year. This will likely jump to 50-60k fairly soon. If Reservations jump by 30% Quarterly for the next 2 quarters, this will happen. I think they might come in faster. Pricing isn't even available for Europe yet. I see no reason they cannot achieve 300 reservations per day by the end of next year. 150-180 in USA, 80-100 in Europe, and 20-40 in Asia seems realistic. They currently have no significant presence in Asia and I expect this will change fairly quickly, especially with the Chinese government pushing for Electric Vehicles. Once this happens the achievable number could be much higher.
The Model S and X is a western made high end luxury sedan that packs Amazing performance, is priced competitively, and is considered to be the best car on the Road. I have a hard time believing those in the Market for a high end car won't look at Tesla.
I wonder if there is a figure for what 5-10% of the intended market in China would be?
I suspect this is more then achievable once the car is approved. As for the rest of Asia, I would love to see what possible future demand will look like. (Future demand being 1-2 years from now). I find it difficult to find a reason they won't see demand of 300-400 per day (Especially accounting for the Model X).
300-400 Reservations annualized is 109,500 - 146,000 per year. The supercharge network isn't up and running yet, and these figures appear to be reasonable. I suepect we'll see huge jumps in the reservation rate following any Positive News. I see no reason that 200-400k reservations won't be achievable for the Gen 3, especially with demand for the Model S being this high. This would put them at 500k cars per year by 2015-2016. I think these numbers may be too low. With public perception being that the Model S and Roadster are a rich persons toy, I have a very good feeling they will change their mind once the 30k car comes around. (If not sooner). A 30k Bluestar will be an undeniable value proposition. I wouldn't be surprised if demand exceeds anyones wildest expectations.
Any thoughts? I have seen the reports published by "Major Analysts" and they seem to discount the rate at which reservations are coming in. They also don't accept the 25% Gross Margins as realistic. Most seem to model for 16-18% Gross Margins and assume they won't deliver 20k cars in 2013. The "Analysis" I have seen seems to only model for 100k Gen 3 in 2016. Something seems very fishy about the "Expert" valuations. Any thoughts? If Demand is Europe is high enough, it might make sense for them to seek out another "Discounted Acquisition" which would allow to engage in further expansion. By that point they might be able to build their own from scratch with the money they'll be bringing in. 146,000 x 70,000 = 10,220,000,000 (400,000 x 40,000 or 16,000,000,000) = 26,220,000,000 x .25 = 6.5billion in profit - 1billion operating expenses = 5.5billion in earnings. 5.5billion x 20 = 110billion valuation.
The only hiccup I am able to spot is if the NADA is able to force Tesla to close all stores. I see this as very unlikely. I surely must be missing something, otherwise the media would be all over this. Am I?
Any thoughts?