"We" buy things based on various criteria.
My wife has considered giving up her Model 3 reservation based on Musk's engagement with the current administration.
Women make the majority of new car buying decisions in the U.S.
Different strokes...
In 2012, when I reserved my Model S, I drove / considered, Audi A7,S7, Porsche 911, Panamera, BMW 5 series, Infiniti G37, Jag XJ.
These forays into the various high-end auto offerings helped me solidify my opinion that a Tesla was really something special.
I am still very happy with my decision.
My wife still has her Model 3 res. (patriot, planet / childrens' future enthusiast til the end)