The Cybertruck is arguably the first vehicle which is on the market that is comparable in price to a comparable non-premium ICE vehicle. (The Model 3 is competitive with the BMW 3 series, but not with a Honda Civic for example).
It is also, the most affordable Tesla on the market and competes well against a lot of other vehicles, ICE and EV. If you were looking at an SUV, this might well be appealing also.
To me, it’s not surprising at all how popular it is. The value is so strong a lot of people are questioning whether Tesla can deliver it at the listed prices.
The good news is Tesla has built an absolutely huge facility for the Cybertruck. The Cybertruck portion of the Texas facility is the size of Giga Shanghai which is currently producing 56,000 cars per month. The truck doesn’t need a paint shop, uses a single piece front and rear assembly, and uses the structural battery pack, all of which should reduce the space needed and the number of steps in the process significantly. I have no idea how the origami/ exo-skeleton affects assembly time or space compared to stamped parts… I think less?
This truck was designed on the heals of all of the Model 3 production hell nightmare ramp up so I expect everything about it is designed around fast and consistent assembly.