I personally think the 3 will compete with Accord and Camry shoppers. The goal is not to emulate the 3 series - at least I didn't think so. What I got was that pricing would be similar.
Elon Musk has repeatedly said that their cars must be demonstrably better and compelling or no one would have any reason to buy them. There is no advantage to producing a wimpy, gimped electric car -- unless your goal is to make sure they do not overtake sales of gas guzzlers. They offer too little for the premium charged for not having to fill up with gasoline or diesel. That's why none of the wimpy, gimped electrics appear in the top ranks of sales charts
(and no, I don't count the Toyota Prius as an 'electric').
The base version of the BMW 3-Series is the 320i, which currently has a whopping huge 180 HP twin turbo 2.0 litre 4-cylinder engine
(3,280 lbs) and is sold at $32,950 MSRP. The Honda Accord LX starts at $22,105 and has an incredibly powerful 185 HP 2.4 litre 4-cylinder engine
(3,192 lbs). The $22,970 Toyota Camry LE has a 178 HP 2.5 litre 4-cylinder engine
(3,240 lbs). Neither of these will be the target of the Tesla Model ☰ in performance.
Some are now claiming that the base Tesla Model ☰ should use one of the 188 HP motors from the Model S 60D for either rear wheel drive or front wheel drive... That would be a mistake for numerous reasons. Not the least of which is that the $30,495 Honda Accord EX-L V6 has a mind-numbingly prodigious 278 HP engine
(3,554 lbs)... The $33,500 Toyota Camry XSE has a ridiculously light-bending quick 3.5 litre V6 268 HP engine
(3,480 lbs)...
Tesla Motors is aiming for a base price of about $35,000. So they must offer a car that is obviously
'worth it' to people who have that much money to spend. Emulating the driving characteristics of a much less expensive car that has greater range will not work when the perception is still that gasoline is
'cheap' and electric cars are
'no good'. People must learn immediately from the test drive that the Tesla Model ☰ is
BETTER.
But this is where some of the disagreement comes from. FWD makes sense if you are competing with an Accord. And at $35k base, you certainly can compete. I do think in another few years, people can look at $10000 in gas over 6 years ownership or so and factor that in. Everyone - no, but lots of people.
Others have already pointed out the reasons why front wheel drive is used so much for internal combustion engine vehicles. Those advantages are largely absent for electric vehicles. Unless you intend to drive the car with 300 LBS of ballast in the frunk at all times, there is no need to have the Tesla Model ☰ configured as front wheel drive. It won't improve efficiency, except perhaps in regeneration. It won't improve performance, safety, or handling. It won't improve cargo capacity. It won't improve interior comfort. A front motor should only be used in all wheel drive applications on Tesla Motors vehicles.
I have enough money for an S but there is an Accord in our driveway. My wife would prefer FWD. Put her in the lift-throttle oversteer camp. She certainly doesn't benefit from weight transfer to the rear in hard acceleration. She is an average driver. The average 3 series driver probably doesn't care or notice either. Yes - enthusiasts drive the street creed issue.
Most surface streets in urban areas are posted at 35 MPH or less. A few are posted at as much as 45 MPH. In those situations there is no appreciable difference between handling for a front wheel drive, rear wheel drive, or all wheel drive vehicle to anyone except enthusiasts. For average drivers, the handling characteristics of front wheel drive are a benefit during inclimate weather conditions, though.
I believe that having access to an affordable, efficient, powerful, rear wheel drive car with world class traction control and stability management will make people
BETTER drivers. In times past the more powerful an internal combustion engine, the less affordable they were, because they ate gas like no tomorrow. Knowing that you can drive as you like and simply plug in when you get home, then wake in the morning with a
'full tank' every day relieves a lot of the potential guilt of enjoying a great driving experience. Oh, and spending 1/5th or less the amount on
'fuel' costs certainly helps too.
The motor may be air cooled. I admit to not knowing the technical issues here. But I do know that air cooled is cheaper and you have got to cut some money somewhere.
No. Air cooling no longer works on a 9,000 RPM piston motor -- that's why it was abandoned by Porsche -- it has no hope of being effective at 14,000+ RPM on an electric motor. Liquid cooling is vastly more efficient and effective in getting the job done reliably. That's why even custom computer builders use liquid cooling for their most ambitious overclocking projects. Attempting to air cool an electric motor for a performance electric car would be equivalent to introducing a Hydrogen Fuel Cell Electric Vehicle as the
'solution' for clean air driving in the Arctic Circle. It would be an immense failure in short order as the immediate system failure would expose the terminal stupidity of making such an engineering decision.
I see it all the time on these 3 threads. There are some that expect 80% of an S at 50% of the cost. You have to try and simplify things to make the price point.
Actually, I expect the Tesla Model ☰ will deliver something like 120% of the original Model S experience at 50% of the cost. The biggest point of interest to reduce cost is in the battery pack. Economies of scale for selling a 20% smaller vehicle at 350,000-to-500,000 units per annum, versus 35,000-to-50,000 units instead, take care of all the rest on the financial side. Next is reducing weight by having a new formulation of batteries and the added benefit of a smaller platform built from less material to allow both improved range and better performance than expected.
If the base version of the Tesla Model ☰ has a 60 kWh battery pack, with a reduction of weight to ~3,700 lbs or less
(20% smaller than Model S), it will have a range of ~250 miles
(208 / 5 = 41.6; 41.6 x 6 = 249.6). We know that a 60 kWh battery pack can accommodate a 302 HP motor, because that was what was in the Tesla Model S 60 to begin with
(though it now has a 380 HP standard). Now imagine the uproar if Tesla Motors is able to reduce the cost of batteries by so much that the Model ☰ offered for $34,900 has a 100 kWh battery pack, yielding a 416 mile range... and the 60 kWh version was only $25,900?