I probably need to explain further. What drives iPhone sales? Is it the nice hardware or is it iOS and the app ecosystem that iOS brings together? I’d posit that more important than the hardware (ie, think Tesla Semi), the software is more important. It’s the combination of the software that Tesla brings, including autonomous driving and such. But probably more important is the app ecosystem that Tesla’s software will bring together, from the backend to the front end. What the Tesla Semi driver will see in the Semi will be the front-end software system (ie, think iOS), but there’s a lot that needs to take place to bring all the varying logistic systems and apps together to work seamlessly from the backend as well. Thus, in order to bring the perfect front end, Tesla needs to make a platform. And making and executing on this global logistics platform will probably be much harder than the hardware (ie, Semi).