So, there are 4 major characteristics of energy density in battery cells...
1) specific energy or gravimetric energy density, usually expressed as Wh/kg
2) volumetric energy density, usually in Wh/L
3) specific power density density, usually in W/kg
4) power density, in W/L
There are a slew of additional characteristics that are very important that isn't energy density, like cost ($/kWh), charging c-rate, discharging c-rate, cycle life, nominal voltage, and internal resistance. See:
http://web.mit.edu/evt/summary_battery_specifications.pdf
For long range BEVs, usually in order of importance: specific energy, cost per kWh, discharging c-rate, charging c-rate, cycle life, volumetric energy density, and then the others.
For PHEVs, due to packaging issues, specific power density, power density, and volumetric energy density tends to dominate due to the much smaller volume that is available to generate reasonable power.
As a result, the battery chemistries between BEVs and PHEVs are often very different, or at least tuned very different.
@CanadaEV, you seem to be hung up on volumetric energy density. I submit that it is not the big issue. I believe JB Straubel was talking about specific energy, which is the biggest issue for a long range BEV. And cost is right up there, and sometimes people conflate all these together in terms of some sort measure of "better" batteries.