M3 is a well kept secret with NDAs and availability to just employees and a few who must have signed NDAs.
The video is great, .. and is the best after the glimpses we got from OCDetailing. Still it cannot give away all the secrets because the latest software packages were not available yet at the time or recording.
If on Oct 31st/Nov 1st we see a S/X refresh to make some stuff in par with M3 and also be told that M3 production is not as bad as what it is made out to be .. we can expect fireworks.
Note: just speculation, and if you have already speculated on the SP crossing 500, please digest this with a few grains of salt