The efficiency of the platform is key, ie weight and aerodynamics. That makes for a cheaper car with more range. The edison2 has 100miles of range on a 10kwh battery. The Illuminati motors Seven (at 3,000lbs) has a 35kwh battery and over 200 miles of range. These range figures are for freeway speeds. Their battery packs are really inexpensive, and would require between 1/2 and 1/4 the battery of a Tesla too achieve the same range. The battery is arguably the most expensive component of a car. This is the answer to an affordable long range electric car.
I have wondered how Tesla might make a long range affordable EV. It seems their strategy is just to brute force the cost of batteries down. Why do this when through aerodynamics alone you can have 2-3X the range from the same battery? Can you imagine getting 200 miles on the same battery as a Nissan leaf? Why does the Leaf and the Volt have such terrible aerodynamics?
Because car manufactures believe people wont accept a highly aerodynamic car in the market! Even Elon has said this. And so we waste more than 50% of a cars energy just pushing it through the air. And there are many attractive aerodynamic concept cars that have been made too.
I've seen the Illuminati Seven in person, and it is a fast and stunning car! The solution is right there if anyone will have it. Putting a Nissan Leaf pack in the Edison2 would give you 250miles of range, bring the car to just under 2,000lbs, and the whole car would be the cheapest EV on the market. Don't you think that would sell better than a Nissan Leaf? 250miles, or 73?