Here's the video, all I can say is that I was really impressed with what BMW has done:
The all-new BMW 7 Series. All you need to know. - YouTube
Dont forget, with all those advertised features, the 7 series is close to 150K, whereas most of Tesla's technology can be had in a 75K S70. The tax rebates help too, so do the gas savings. Still, someone who can spend 100K on a car (the avg. sales price lets say), can usually also spend 150K.
That said, in 2 years the tax rebates will expire, and all of BMW's tech will trickle down to 3/5 series. Even today, a 5 series interior is better than Model S.
When you compare nav or voice controls, Tesla is poorer than a toyota corolla. Yeah Yeah, I know it is software fixable, but its not getting fixed.
And then there is this whole thread about autopilot
So yes Tesla needs to shape up. But shaping up is going to need money.
Tesla does have a pretty decent untapped credit line, so they could get their act together.
But credit lines can evaporate the moment the market fundamentals change.
But they also have massive expenses ahead of them,
1. Gigafactory
2. Expansion of Service centers/repair facilities that are already maxed out in high population areas.
3. Model 3
4. Supercharger network expansion
And they have some serious headwinds,
1. US production costs, and high US$
2. Expiring tax rebates, zev credits
3. Lower gas prices
4. General reliability issues, which increase service costs.
While Tesla hasn't exactly lost it's game today, it is certainly a cause for alarm.
They need to shape up, and not do stupid things like 'We have autopilot, but we really don't".
If anything, this thread proves that Tesla's fanboys will support Tesla no matter what.
Tesla's biggest asset is the feel good customer perception, and high customer satisfaction.
Lying to their prospective customers is not the smartest move.
The next incremental customer is not the EV enthusiast, it is someone who wants a good car.