This thread is fascinating to me as a general approach about how to value Tesla. I have used slightly different revenue/profit projections for 2025 but the same basic idea.
As I've thought more about this type of approach and especially in light of the pending Model 3 launch, I have wondered about whether there is another factor that should be worked into the model for a company like Tesla.
When Tesla started out as a small startup building a few prototype Roadsters, there were enormous perceived hurdles to its success. By the time of the IPO in June 2010, it had started to chip away at those hurdles by introducing its first elegant proof of concept, an EV sports car that could outperform similarly priced ICE competitors. This, and the Secret Master Plan, was enough to raise enough excitement among investors to fund a successful IPO in June 2010.
Only a few years later, by late 2012, it had introduced the Model S and demonstrated to the satisfaction of virtually every car magazine (if not the general public yet), that it could similarly bring a premium EV to market that was better than the existing ICE competition. A few months later, this opinion was borne out in rapidly increasing sales of the Model S.
A second, even more convincing, proof of concept.
If you apply the BFPT targets backwards to the period between the IPO and the initial commercial success of the Model S and project it all the way forward to 2025, the expected rates of return for investors who believed that the Secret Master Plan could result in something like the "blind faith" targets, you find rates of return that exceed a whopping 40% per year over that entire period:
June 2010 (IPO): $17: 41%
Nov. 2012 (Car Magazines Rave About Model S): $31: 43%
Fast forward just a few months -- to June 2013 -- and the stock had shot up, after Model S's initial commercial success.
Since that time, the expected return for long-term investors who believe in something like the BFPT targets has dropped from a little above 40% to a "mere" 30%:
June 2013 (Model S sales ramp): $110 32%
June 2015: $268 28%
March 24, 2016 (today): $227 33%
Thus, while the expected rates of return remain extremely high they are significantly lower than for early investors. I.e., there was a significant discontinuity/drop between the time of the IPO and June 2013, when the Model S provided proof that EVs could be successful in at least one (very important) market segment.
But, and here is where it starts getting interesting (finally, you may say!), the expected rate of return that is currently implied by the BFPT -- around 30% -- is still extraordinarily high. Such an outsized rate of return can only be explained by the fact that most investors don't think Tesla has much of a chance of growing into a company of the size and profitability implied by the BFPT.
In other words, the Model S proof of concept was not enough for the average investor. It was still too easy to believe that EVs would never be economical or accepted by the general public, and would be stuck as niche vehicles, playthings for the rich or EV fanatics.
But if Tesla continues to ramp 50% per year with a successful launch of the Model 3 the perception that EVs can only be niche vehicles will be disproven to all but the most stubborn bears. I believe it is impossible for Tesla to stay on the fast growth track that would permit it to meet the BFPT in 2025 but continue to permit investors to enjoy such a massive discount rate. Why? For the simple reason that as major risks are taken off the table, more investors will jump in. Sorry, but no one is allowed to enjoy a 30% return year after year on anything but a stock that is perceived by the market to be extremely risky.
But here is the kicker: Once those perceived risks are reduced, as I believe they will be if Tesla is able to launch a successful and at least marginally profitable Model 3, the expected rate of return has to drop. The central bear thesis ---- that EV's are nothing more than niche vehicles -- will no longer be credible for most investors.
If that happens, and I believe it very likely will, there could be a second inflection point (akin to what happened in 2012/2013) in the perceived risks to Tesla. Proving the EV model -- perhaps the greatest source of skepticism/perceived risk to Tesla in the market -- will no longer be tenable. Instead, the bear case will have to focus on more mundane things like competition, perceived quality, etc.
With the EV model proven and this central risk to Tesla largely off the table, the case for Tesla growing into a company with the market cap Elon predicted will be much more likely. All of a sudden it is a market leader in the new automobile industry centered around EVs. And with reduced risks of meeting the BFPT revenues/profits, expected returns will necessarily be reduced significantly.
What does this mean if you are one of those who believe that something along the lines of the BFPT market cap assumptions for 2025 are reasonable?
It means that a version of the BFPT model that assumes a constant discount rate significantly understates the potential returns between now and 2020.
If you keep all the other assumptions of the BFPT model the same, but assume a still very high 20% expected rate of return for 2020-2025, that implies a median expected stock price of $1442 on December 31, 2020. If you assume a 15% expected rate of return from 2020-2025, that implies a median expected stock price of $1785 at the end of 2020, if Tesla remains on track with the Secret Master Plan, 50% growth per year, and a successful Model 3 launch.
In other words, if you believe the Secret Master Plan will work and that Tesla is on track to continue growing at a 50% clip, the next four to five years have even more upside than the BFPT model predicts (which are ridiculously high to begin with).
This is without taking account the views that have been expressed in other parts of this forum that the 500,000 target in 2020 is too low. And it ignores potential breakthroughs in the battery business or other Tesla innovations that none of us even envision yet.
Ok, it is time for me to have a drink (or two). In the meantime, if anyone wants to take potshots at all this crazy talk, please have at it.
And apologies that I could not present this concept with a nifty graph. That sort of thing would really help here but is not my strong suit.