I agree to a point. But It's not like Tesla is not a well known brand already, and I have no doubt the 3 will generate all the column inches anyone could wish for
I worry as a focal platform the X is the right tool however for a 3 launch. Certainly among the detractors the brand has an air of "rich man's toy" (trying to be brutally objective), that if they want to shake as they move out of niche into mass market the X may be counter productive. It is after all even more expensive, and the doors even more of an obvious demonstration of wealth. (Not that I have a problem with that, just trying to look through the eyes of a regular car buyer, who will now associate Tesla with ridiculous 0-60 times and funky doors... neither of which are likely in the 3)
I find it interesting that most of the mainstream press (many rehashes of obvious press release sourced content), and recent interviews with Elon , the messaging has been remarkably quiet on the X compared to the far greater focus going into autonomous driving and how it will benefit the masses.
So do I.
(My comments on this matter are really to serve as devil's advocate in some ways)