FredMertz
Member
The only thing that makes sense to me is that they are not confident enough in the product to allow people to trial it.I was lucky enough to grab FSD for $2K during their fire sale last year. At these prices I don’t think I would pull the trigger on EAP or FSD. A bit too much to swallow for a good number of owners. Surprised Tesla hasn’t launched their monthly subscription option for FSD yet. It would surely be a good revenue generator for them.
If you offer everyone a free trial when they get the car, or the opportunity to subscribe for one month at a time, you could end up losing all the buyers that pay for it upfront sight unseen and end up not thinking it was worth the money.
Also crazy to me that it's not on every loaner. There is close to zero incremental cost to put it on every loaner as a way to market the product, yet they don't.
If you have confidence in your product, you should be begging/paying people to try it.