Um...yes, of course.
For similar reasons, why we stripped the roof off and added as much insulation as we could before adding solar, and boy did that improve the comfort of our home.
We selectively use things like fleece, 100w spot heaters etc., to be comfortable and warm when it is cold out. Why heat any more space than you have to? And, yes, we all know how many kW the AC draws, and how many $/hr that is when it is running. (Ditto the furnace) Personally, I can't wait to replace the AC with something far more efficient, but as it keeps on running, and we use it so infrequently, it is hard to rationalize replacing it. (ROI, and all that)
Don't get me wrong, I would much prefer a home with R80 in the attic, R40+ walls and floors that could get by on passive heating and cooling, but the ROI of that in this house is never, so we make do.
@swedge what kind of automatic sun shades do you have?
All the best,
BG