There was a purpose behind my shorting comment.
A pattern of behavior that is consistent with an assumption can be taken as proof for that assumption. For you all of Musk's tweets seem to be for generating demand. Similarly if I were to assume you are a short, all your comments are consistent with that assumption.
While Musk definitely uses his account to Market Tesla (and why not !) - not every tweet is designed that way. He has said it is a way of relating to his "fans" on twitter - its his way of relaxing. He is a celebrity, after all. BTW, he has also tweeted that if someone doesn't want to buy Tesla, they should buy EVs made by others. Can you find similar tweets by any other auto CEO ?
Elon Musk on Twitter
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Or would someone only into marketing, tweet this ?
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None of us can get in the heads of others so all we of course ever have is our insight and interpretation.
First of all, Elon’s seeming promotion of other BEVs took a bit of a hit when he made fun of e-tron as étron on Twitter and not in a nice way. So, color me a bit skeptical as to how much of that is virtue signalling or not.
But of course Elon tweets about a range of topics for a range of reasons. I’d prefer not to share my cynical views on those for fear of derailing us further.
![Smile :) :)](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
However, my point was specific: I personally believe it likely he uses unrealisticially short timelines (not just in tweets but in other communications) for marketing purposes.
Put it another way. I think it is likely Elon realizes more realistic timelines would be bad for marketing so, the theory goes, he keeps sticking to unrealistic timelines.
Let’s take an example. In September 2016 Musk and Tesla gave a few timelines regarding AP1 upgrades that coincided with the end of Q3/2016 and Q4/2016 respectively (”8.0” and ”8.1”). Then he gave another timeline in October 2016 for AP2 that coincided with end of Q4/2016 (EAP delivered according to Tesla’s Design Studio, AP1 parity according to some other interpretations of his words).
The fact that neither of the Q4/2016 promises never materialized (AP1 navigation based exit taking in 8.1 and AP2 EAP or at least parity with AP1 eg speedsigns) is not really here nor there regarding my point. The point is what I believe the timelines were meant to communicate: Give people a reason to buy the cars that are available right now (both AP1/AP2 at that time, significant AP1 inventory/deliveries especially in the international channel still and also a sense that AP2 is already good enough to buy).
It is also not a surprise to me that Elon’s next comment on FSD features arriving have a timeline of only one to two quarters in January 2017. The message was once again clear, buy an FSD enabled Tesla now.
I mean rinse and repeat enough times and the likely parttern in my view has become clear. I think the guy is smart enough to know things likely take longer than that, especially by now. He could easily give rougher ballparks that would take this into consideration but he rarely seems to do that. I don’t buy it is to ”rally the troops to deliver” either, I think it is likely because he knows quick availability causes publicity in the media, which in turn causes interest in people and interest turns into purchases... much more so than saying ”well, this and that will happen two-three years from now” which actually would have been the more realistic thing to say in the AP2 case.
I mean, people forget: EAP with the equivalent Enhanced Summon (!!!) was promised for December 2016 according to the original Design Studio wording. And indeed originally ”meet you at the curb” Summon that turns the car around was already promised for AP1 in 2015.
Also, at least on Twitter, Elon almost never makes a distinction between releasing something and releasing something to Early Access or even just alpha testing. That too seems intentional. Get the publicity without really having to have something ready for a real launch. And it works too: Electrek just reported how Tesla released a new Standby Mode to Enhanced Summon. Unless you know what you are reading you’d be forgiven for thinking this is some kind of feature available to all Tesla cars and not in fact only a small group of confidential testers... That is nice publicity to have at the end of a quarter...
Heck, some might even think all old FSD owners actually got to Early Access Program because Elon tweeted it and much of the BEV media wrote about it. Never happened of course but it was good marketing.