Hard to watch as my expectations were set a bit too high. So, let us say that they follow Tesla's timeline or do a bit better.
They should introduce the first car to production in 2018 and it will be a Roadster (2 seat sportscar). Since they didn't talk about charging I'm assuming they don't have a good story yet. Let's hope it is of a competitive range of say 300 miles and the other spec's are competitive.
Also, I'm not sold on the benefits of FF over TM. Maybe they are more agile? But, I highly doubt it as I have a pretty good understanding of how agile TM is and let us say that TM pushes the boundary of human capability on a daily basis...shall we!
What other benefits does FF bring to the table? I do like the idea, yes the idea, of the variable platform and so called 'string battery'. These are the benefits in my estimation, but it really stops there.
The cabin design seems very gimmicky like the smartphone in the steering wheel. Let's see that pass a crash test.
I could be swayed on the 45 degree NASA inspired, zero gravity ultra-white comfort seat, but I really feel like this is hand waving. We all know how hard it is to put a radical design seat into production....don't we!
Maybe their UI will be better and maybe they are really going to provide for package space on a host of autonomous hardware...that would be really awesome, but it is a huge grain of salt at the moment.
I really feel like they will need to figure out a way to bring the other vehicle systems into 'the software fold' to really be agile into production. This is the real bottleneck in my experience. These components are stuck in the dark ages of vehicle connectivity, agility and ease of manufacturing when compared to compiling a new software build of modern design micro's on ECU's.
All the other stuff surrounding their design process and virtual reality of being able to visualize hardware before building prototypes is umm, yeah, that's common, sorry, when compared to Tesla.
Where does FF need to focus their creative energy?
1. Vehicle hardware, sub-systems integration and connectivity, cohesion, interoperability... I'm not saying to make their own EPAS, but hey, the thought did cross my mind...Will they make their own brake system? Suspension? Body controls? How are you going to be agile when those components don't talk to anything else in the car without going through a 30 year old protocol? Can't be updated without crazy long validation....ugh, please!
2. UI, we saw very little UI. If FF is truly going to give us a vision of the future, show us the UI and how we are going to interact and hey, it might be hand waving!!!
3. Charging and infrastructure...we all know this all to well...Superchargers are just about Tesla's biggest advantage over any other company on the planet!
4. All the other things that a real car company delivers like Service centers, buying experience, warranties, best in class safety...yatta yatta
All things being equal, let us measure them by how fast they can deliver their first production vehicle and how compelling said vehicle is when compared to their competitors at that time.
I hope they can compete as 2018/2019 is shaping up to be a very interesting time for BEV's and driving autonomy...