Looks like Audi showed the traffic jam pilot to a few journalists.
1:30
How is this L3?
At 4m57s, the system needs immediate take-over by the driver because "we did not have a convoy in the right lane, there was a very big gap" (smells like b/s - you could see the car diving for the barrier in the middle of the road - and traffic jam assist that needs traffic in other lanes before it works?!).