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Essentially Panasonic is just a contract manufacturer using Tesla formulation and supplies.
Cells are just another supply chain item. Tesla had to jump through hoops to derisk Panasonic enough to obtain the volume their production plans required. Tesla, BYD, and possibly Nissan have production plans to build EVs at the rate of hundreds of thousands so they have arranged their supply chain accordingly. Most other have organized their supply chain to produce EVs at the rate of tens of thousands.
For everything in a car, including cells, make vs buy is a supply chain decision. Tesla decided to buy. BYD decided to make. Nissan has switched from make to buy.
I feel Elon Musk is going through a big change lately - a transition from overpromising to underpromising timelines.
I believe this is deliberate. As in, his actions to overpromise timelines were for the good for the company. But now, underpromising timelines will do more good for the company.
Historically, Tesla has always been optimistic of its timelines. I would argue that this has been one of the reasons to the success of Tesla. When trying to disrupt an industry with a ~100 year head start, this takes time. However, most people are impatient. If Tesla came out with a realistic timeline, far fewer people would have jumped on board the Tesla/electric car train. Even though what Tesla is promising is absolutely amazing, people will think it takes too long, they won't make it that long, lose interest, hope, etc etc. Tesla would have attracted far fewer fans had it not exaggerated on the timelines.
Therefore, in order to get traction, and the fervor of supporters, Tesla had to provide them with reasonable hope, and that is from optimistic deadlines. Tesla first reeled people in with an amazing product (the Roadster) and futuristic plan (the Master Plan). Then Tesla took advantage of the sunk cost fallacy that most humans have to keep the support going as it runs into delay after delay.
*It's only 6 months more, then the amazing Roadster will be released!* (repeated 5 times)
This is the hardest part, a new company with no previous product, and no previous history. Tesla had to pull this trick in order to prove itself. Now, having proven itself to have made an amazing car, the next huge hurdle is to prove that it isn't just a boutique carmaker and can make an amazing sedan. Again, Tesla needed to keep the supporters at the edge of their seats to get them over and grow their fanbase.
Now, the ultimate challenge for Tesla is to be able to make a low cost car, AND mass manufacture it. That is REALLY, REALLY, REALLY HARD, squared! But the expectation is that Tesla needs to do this fast, which is impossible. Therefore, it needed to use optimistic deadlines again to really grow the Tesla fanbase about the exciting possibilities of an "affordable" high performance electric car. Without that, they wouldn't have been able to get half a million preorders to buy a car unseen, and won't be delivered for 2 years. 2 years is already stretching it. If Tesla quoted the realistic timeline of 4 years, would there be anywhere near the number of preorders?
But now, they're faced with the daunting challenge of dramatically scaling production. This is extremely capital intensive. This constant failure to meet deadlines becomes a difficult sell when raising capital for factory expansions. Wall Street needs to see that Tesla can do what they claim. This is not only important for finances, but for B2B sales like the Tesla Semi. At this point, they have enough fanfare, but being optimistic and failing to hit targets will hurt the future growth of the company by reducing its ability to leverage and grow.
This is why we are seeing much more conservative timelines. Elon has achieved the 5k/week by Q2 2018 goal. He is being really serious in achieving profitability in Q3, which I fully expect to happen given the margins and production rate. In addition, 10k/week is moved from late 2018 to mid 2019. Shanghai factory will take 5 years to scale to 500k units.
The last point is worth noting. Does anyone really think a country known for its ability to build infrastructure extremely quickly (57 storey skyscraper in 19 days, 1500 engineers build train station in 9 hours) is gonna take 2-3 years to construct a factory? Or that they will learn nothing from Fremont and still take 2 years to ramp up to 500k units, the same amount of time it will take them to get their first factory to 500k?
This is Elon planning to beat the timeline, not a little, but by a LOT. Another reason could be speculated that Elon is trying to turn his constant lateness into an advantage: they will bluff competitors on how long Tesla will take to scale, which will ease their haste, leaving them in a much worse off position when Tesla completes the Shanghai factory in 2-3 years ahead of schedule. Tesla will be in an even stronger position with their competitors off guard, thinking Elon is still going on the old "Elon time", and will be late as always, while Elon is actually shifting the EV party start time earlier to make everyone else more and more late to the party.
except the part "2 charges get you thru Texas" it's 810 miles on I-10, otherwise I love it.
Way more 3’s founded on lots than any of us could imagine.
Should we get our head out of the sand and be finally concerned?
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Ran into this FUD piece Why Are All Those Tesla Cars Baking In The Sun? - Tesla, Inc. (NASDAQ:TSLA) | Seeking Alpha (M Septic ). Shorts have a newly formed "Shorty Air Force" with logo and all.
However if you are blind you can't really see ...
oops <blush>You don't charge at home ?
You live 2 miles outside Texas. You leave the house with a full charge. After driving 300 miles you stop for your first charge, drive 300 more and charge again. Then you exit Texas after driving 300 more.
Total miles driven 900!
Always be an optimist!
Except when reading the Shortsville Times. Then you can be a fatalist.
I quantified it a while ago, but I've totally forgotten. I'll try again.Addition to the S&P 500 will also create a lot of buyers (the funds that track the S&P 500). That alone may be the thing that triggers the ‘mother of all short squeezes’.
Question: can anybody quantify how much shares should be bought by the S&P 500 tracking funds and over what time period?
Ownership advisors at both the Westmont and Highland Park, Illinois (suburban Chicago) Tesla stores inform me that beginning today they are providing Model 3 test drives. Those cars have the original configuration with the larger battery pack, rear wheel drive and premium upgrade.
Mark Spiegel in a wig said:He has yet to succeed at anything but somehow spins every failure into proof of imminent success. His only accomplishment has been this decades-long Jedi mind trick.
Holy hell. Is Maureen Callahan - Mark Spiegel in a wig?
https://nypost.com/2018/07/21/elon-musk-is-a-total-fraud/