Remus
Active Member
VW's profits show they can easily afford to crush those cars and replace with BEV's to compete with Tesla...
Same argument has been made for Nokia and Ericsson crashing the smartphone business. Where are they now? It's far from only Nokia. Kodak, IBM, Notel, DEC, I can go on.
Most people laugh at Steve Balmer due to his iPhone moment. Few know that he is the one who insisted on investing sugar load of money on computing infrastructure and cloud computing. He had to fight tremendous pressure from big share holders to do that. Part of the reason he lost his job. Without him Microsoft would be dead 5 years ago. Now MSFT is the second on cloud computing.
Did any of the executive in VW show vision and leadership like that? Probably they can work on it while in jail.
You should listen to Steve Balmer's emotional speech in one of the Microsoft company meetings. The jist of it is that almost all powerful companies are one trick ponies. The only exception was Apple, and Microsoft was going to be the second exception.
It took both Apple and Microsoft near death experience to become two trick pony. Even if one of these big car makers pull a miracle and becomes a two trick pony, it has to go through the same near death experience and chase Tesla from behind.
Crushing those cars is far from enough, we are talking about the production lines and supply chains, knowhow and emotional attachment. Share holders will be against it, executives are against it. And this is even before the real investment towards scaling EVs production