This past week I was on a long train journey across the U.S. and had dinner in the dining car. They run the dining car community-style, meaning they seat you with other passengers. Got into a long talk about tech companies at our table, and one guy asks about Tesla. I say my piece about it, and he launches into a tirade that was like K-Tel's Classic Tesla FUD Hits, Vol. 1:
• Company is DOOMED, don't you know
• It's a PONZI scheme, can't you SEE?
• Elon is a CROOK! He's a LIAR! He's taking you all to the CLEANERS!
• They don't know what they're doing out there in SILICONE VALLEY!
• Company can NEVER manufacture vehicles in VOLUME, it's not IN them!
• Elon secretly is going to sell Tesla to the Chinese, just you WATCH! He's going to ram it right up their a**!
And on and on. He is now highly animated.
The SILICONE VALLEY line is the tell. He doesn't know s***.
Then it is revealed, he comes out with it, proudly, boastingly, to prove he knows what he is talking about: he is an auto dealer, he runs a big dealership, for Toyota, and has just returned from a national sales meeting for Toyota (oh can you imagine the FUD going on in that audience). The other two guests at our table, a husband and wife, look at each other, and then get up and quickly flee. They've had enough.
I point out that Toyota does not sell an electric car. Which triggers him to flip the LP and play Side 2 of K-Tel's Classic Tesla FUD Hits, Vol. 1:
• Toyota can build electric cars PLENTY, they can put MILLIONS and MILLIONS of them on the road whenever they CHOOSE to!
To which I state, so far they have not chosen to, have they. Hmm? I wonder why that might be, hmm? Perhaps they really do not know how, hmm? By the way how is Toyota's hydrogen fuel cell rolling-Hindenburg-on-wheels initiative going, anyway?
For once, he's quiet. To which I add, That is a dead end, the world will not embrace hydrogen. Ever.
To which he responds by changing the subject:
• We invented the PRIUS! We invented hybrids! Nearly every car we sell comes in hybrid form! We know what the world wants!
May be, I say, but Tesla knows what the world needs. What the world needs is a car with no gas tank and no exhaust pipe that runs clean. I see no evidence Toyota understands this, or cares.
To which he plays another K-Tel greatest hits track:
• The market does not DEMAND electric vehicles, they do not WANT them. It would be STUPID for Toyota to build them. Toyota chooses to be SMART, unlike ELON.
To which I state, Tesla is five to ten years beyond Toyota and every other manufacturer in terms of electric vehicles.
Cue the needle-scratching-against-the-record sound and another track starts:
• Tesla doesn't know how to MAKE CARS FOR THE WORLD do you not get it!? They make expensive car for the electric enthusiasts, a tiny group of hobbyists . . . like you.
To which I say, the great Toyota company has been around decades, many many decades. Lots of other car companies have been around for a hundred years or more. Tesla's been around for what, 15 years, and look at how bent out of shape they make you guys. Worried, maybe?
To which he replays an old track:
• They're a PONZI---
To which I interrupt and say, Look, what Toyota and everyone else does not understand is that to build EVs successfully you have to know software. Tesla knows software. Toyota doesn't know s*** about software. Neither does Ford or GM or any of them. They're years behind, and have no core competency in software. And Tesla is one big computer with dozens of processors throughout the car -- and throughout the battery. It's a completely different thing than a gas car.
• But Tesla can't manufacture them in VOLUME! Elon keeps saying 5000 Model 3s, how many times has he been wrong? He'll never do it!
To which I calmly state, well, we'll just see about that. Let's see where our friend Mr. Elon is in July or August. Once Tesla hits 5000 a week then what?
To which he plays another track:
• 5000 a WEEK? I thought it was a MONTH? 5000 a WEEK!? My god man, no way will he ever be able to make 5000 a WEEK, are you nuts? You're delusional!
At this point he's running on automatic, and just switches to Shuffle and old tracks start playing:
• Elon is going to sell to the CHINESE! The whole thing is a TRICK!
• You realize Tesla's just running the old NUMMI plant right? You know about that don't you?
• The Model 3 is a disaster, why can't you see it?
• Tesla is a PONZI SCHEME THROUGH AND THROUGH, why can't you see that!?
To which, as I stand up, ready to walk out of the dining car, having had enough earfuls of a Toyota dealership manager for one evening, I calmly say, "Let's see how things are in 60 days or so. Good night" and walk away.
I am so glad I never caught sight of him on the train after that.
I feel so bad for that guy. EVs are the end of ICE *and* Tesla’s full-lifecycle quality-manufacturing + integrated service/continuous improvement strategy is the end of the stealership model.
Poor guy is in total denial. FUD protects him from facing his fears.
*WHEN* Tesla wins, dealers like him will not be the baby thrown out with the bathwater, they will be the ... um, baby-output thrown out with the bathwater.