electracity
Active Member
I sometimes wonder if executives get caught up in the "But we spent so much money, we can't stop now" mode of thinking.
I think they are just hedging and figuring that fuel cells may work in some forms of transportation. Fuel cells for cars will now have to outperform excellent battery technology. If they can do that, I want one. If they can't, fuel cells don't matter.
Toyota is going to be building a lot of great BEVs. Many managers at Toyota know this, regardless of their public stance. Part of Toyota public stance is probably due to them spearheading the drive for joint fuel call research among manufacturers. With Tesla aimed at the Germans Toyota probably doesn't feel particularly pressured to act on BEV now.