The 262 number comes from my data from the car. I achieve rated miles when I drive at 262 Wh/mi, which is usually only on the freeway. The value of 290 is the line on the energy graph, but it is incorrect. I don't achieve close to rated miles at that rate. That number would only make sense if I was able to use the full 70 kWh of my battery, but usable is less than that. I figure my usable, based on my numbers is around 60 to 62 kWh, and that is consistent with my 262 number (262x240 rated miles) = 60 kWh.
The chart shows that I usually achieve 80 -90 % of rated miles. Those are my actual numbers. Many others have reported wall efficiencies close to mine. Although vampire loss is a factor in the efficiency, it doesn't change the numbers that much.
Ahh you've made an error here. The 70kWh has more kWh per claimed kWh than the 85 or 90. So yes you should calculate a usable number at 70 kWh or even slightly higher. So 290 is right, you're underestimating a lot. Just think about it for a minute, what's really the difference between your car and an 85 or greater? 150lbs? 200lbs? Do you think it really makes that much difference in Wh/mi? Forget usable, due to the inaccuracies of the trip meter, you will never be able to get an accurate consumed useable number, it can only be calculated.
More games Tesla has played with the numbers here.