I can truthfully say that purchasing a Tesla Signature Model S has been the most frustrating and unsatisfying purchasing experience in my entire life buying anything from a gumball all the way up to real estate. It was a combination of many things - the overpromising/underdelivering, changing the rules of the game midway through the process always to my detriment, repeatedly setting up expectations only to see those expectations unfulfilled, the poor communication, and sometimes the lack of just plain old courtesy and respect. This whole purchasing process has been full of disappointment. No matter how hard I try to rationalize, make excuses for Tesla and try to give Tesla the benefit of the doubt, in the end it still annoys me to see reservations with sequence numbers 800, 900 or 1,000 after mine get their cars weeks before me. Additionally, not getting any updates for two weeks from a high ranking Tesla rep even after he volunteered to keep me informed every step of the way is just inexcusable. I’m quite certain if I got the same treatment from Mercedes, BMW or whatever luxury car maker, I would have cancelled my order and never been a customer again.
Some on this board probably perceive me as negative, but really I’ve never had anything bad to say about the only thing right in this purchase experience: the car itself. I never got caught up in the lack of console debate, tactile buttons vs. touchscreen, creep, lack of luxury features such as accident avoidance or dynamic cruise control, retractable door handles..or whatever. My only gripes have been with the experience of buying the car, not the car itself.
I understand that Tesla is attempting to set up its own distribution network from scratch which is a daunting task, but they should have been better prepared.
I hope Tesla solves all of its “purchasing experience” problems. It is ironic that one of the reasons for Tesla not wanting to have the traditional dealership model was to provide a better and different car buying experience. Tesla certainly did provide a different purchasing experience, but it certainly wasn’t better. I think I’d rather do battle with the shadiest car salesman than go through what I have been through with Tesla.
Having said all that, my car S#69/VIN#499 has finally arrived. It was delivered yesterday(But how’s this for being the ultimate tease: Tesla did not provide me with temporary registration, so I can’t drive the car yet unless I want to risk getting it impounded.).
From reading posts of people that have received their cars, I hope, like them, that the joy of the car will make all the ill will that has built up melt away (it already has begun to disapate). I really hope that Tesla fixes these problems, and does it soon. Having 1,000 upset guinea pig purchasers is one thing, continuing this behavior in to 10,000-20,000 regular customers surely sets off warning signals about leadership and the long term viability of the company.
I’m glad the purchasing experience is behind me, and I look forward to enjoying the car.