drklain
Active Member
Look at it this way: we all agree that having more range is desired. Ignoring the model 3, let's estimate it would cost another $20K to make a 120D model S. that raises the price by around $30K.
Like most companies, Tesla does research on how many people will buy at a given price point. Just like anything else, as the price goes up, the number of people who will buy goes down EVEN IF IT IS A BETTER PRODUCT AFTER A CERTAIN PRICE POINT. This is why more people ordered 90D models than P100D models -- the majority of people who were price sensitive and willing to pay $100K, were not willing to pay $140K+ for a Tesla.
At present, Tesla has made the decision that a 100kWh pack is about the optimum size meaning it can be produced at a price point, size and weight that meets the needs for the majority of its customers. Look at it this way - if you can sell 100,000 model 3s with a 60kWh battery pack and make $10k profit on each one, you make $1BILLION in profits. If you create a 150D model S that sells for $200K with $50K of profit per unit but only sell 1000 of them, your profit is only $50 MILLION dollars. Now a question - as the president of a publicly traded company, which would you invest your company's efforts in - the Model 3 60 or the 150D Model S? If you say Model S, you're not likely to remain President very long...
Of course Tesla (and others) will continue R&D to make bigger capacity battery packs, but to me it makes perfect sense that this effort is a lower priority than getting Model 3 out the door. Doing this makes financial sense for the company AND supports Tesla's goals of making EVs mainstream cars (and th Model S and X will never be mainstream cars -- they are simply too expensive and are positioned for a different (and much smaller) part of the automotive market).
Personally. I'd love a bigger battery -- but I wouldn't order one if it added $20K (or more) onto the price of what I already view as an expensive car (and yes, that is just my subjective opinion, I know a Tesla is cheap compared to a $250K or $1M dollar car...but I view any car over $50K as expensive).
Like most companies, Tesla does research on how many people will buy at a given price point. Just like anything else, as the price goes up, the number of people who will buy goes down EVEN IF IT IS A BETTER PRODUCT AFTER A CERTAIN PRICE POINT. This is why more people ordered 90D models than P100D models -- the majority of people who were price sensitive and willing to pay $100K, were not willing to pay $140K+ for a Tesla.
At present, Tesla has made the decision that a 100kWh pack is about the optimum size meaning it can be produced at a price point, size and weight that meets the needs for the majority of its customers. Look at it this way - if you can sell 100,000 model 3s with a 60kWh battery pack and make $10k profit on each one, you make $1BILLION in profits. If you create a 150D model S that sells for $200K with $50K of profit per unit but only sell 1000 of them, your profit is only $50 MILLION dollars. Now a question - as the president of a publicly traded company, which would you invest your company's efforts in - the Model 3 60 or the 150D Model S? If you say Model S, you're not likely to remain President very long...
Of course Tesla (and others) will continue R&D to make bigger capacity battery packs, but to me it makes perfect sense that this effort is a lower priority than getting Model 3 out the door. Doing this makes financial sense for the company AND supports Tesla's goals of making EVs mainstream cars (and th Model S and X will never be mainstream cars -- they are simply too expensive and are positioned for a different (and much smaller) part of the automotive market).
Personally. I'd love a bigger battery -- but I wouldn't order one if it added $20K (or more) onto the price of what I already view as an expensive car (and yes, that is just my subjective opinion, I know a Tesla is cheap compared to a $250K or $1M dollar car...but I view any car over $50K as expensive).