The mistakes that major auto-makers are making are so careless and so heinous it almost makes me feel sorry for them.
#1 Toyota's fuel cell goose chase will (I believe) be seen as one of the 5 worst strategic blunders in corporate history.
And now #2 commits an error that is so unbelievably stupid I'm just at a loss...
I guess we're all just humans, all very subject to confirmation bias and groupthink, but just wow.
VWs cash position is strong at ~18b USD at the end of last year but I suspect this will delay any serious Tesla competitors that VW had in the works, while drawing attention to the inferiority of ICE-mobiles.
Staring at my TSLA is so schadenfreudelicous today.
Agree with you, both Toyota and VW are making huge strategic mistakes. They bet their future on the wrong technology.
When the corporate vision is defined in terms of selling cars rather than in terms of creating value for customers, it is no surprise that the outcome is what it is
Good write up by J.V. on Green Car Reports, Why Did VW Cheat On Diesel Emissions On Its TDI Cars
Few highlights
As they could not achieve both engine performance and meet tough NA emission standards, VW engineers chose to cheat to be able to sell the car.
VW corporate vision feeds right into this unfortunate outcome