In the U.S., Apple had a 52% market share in Q1 2023. Samsung is second at 27%. Since at least Q4 2021, Apple has been well below 70% market share in the U.S. every quarter.
- US Smartphone Market Share: By Quarter - Counterpoint
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Another source showing Apple at 53% and Samsung at 26% in the U.S. for Q1 2023.
Research Summary. Smartphone and cellphone use is at an all-time high in the United States. Across the nation, more and more people depend on their smartphones to communicate, stay connected, and be informed daily. After extensive research, our data analysis team concluded: There are 307 million...
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On a global basis, Samsung had the largest market share in Q1 2023 with 22%, closely followed by apple with 21%. This would seem to indicate that Android has approximately a 79% share of the global smartphone market.
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