I wonder if Tesla is aware of these facts about customer service or even care?
(Sources cited for the Tesla apologists)
Price is not the main reason for customer churn; it is actually due to the overall poor quality of customer service –
Accenture global customer satisfaction report 2008.
A customer is 4 times more likely to defect to a competitor if the problem is service related than price or product related –
Bain & Company.
The probability of selling to an existing customer is 60 – 70%. The probability of selling to a new prospect is 5-20% –
Marketing Metrics
For every customer complaint there are 26 other unhappy customers who have remained silent –
Lee Resource.
A 2% increase in customer retention has the same effect as decreasing costs by 10% –
Leading on the Edge of Chaos, Emmet Murphy & Mark Murphy.
96% of unhappy customers don’t complain, however 91% of those will simply leave and never come back –
1st Financial Training services.
A dissatisfied customer will tell between 9-15 people about their experience. Around 13% of dissatisfied customers tell more than 20 people.
– White House Office of Consumer Affairs.
Happy customers who get their issue resolved tell about 4-6 people about their experience. –
White House Office of Consumer Affair.
70% of buying experiences are based on how the customer feels they are being treated –
McKinsey.
It takes 12 positive experiences to make up for one unresolved negative experience –
“Understanding Customers” by Ruby Newell-Legner.
A 5% reduction in the customer defection rate can increase profits by 5 – 95% –
Bain & Company.
It costs 6 – 7 times more to acquire a new customer than retain an existing one –
Bain & Company.
Poached from:
15 Statistics That Should Change the Business World.
Just saying!!! Now pass THIS to Tesla.