Doggydogworld
Active Member
Model 3 is far and away the leader in Europe, but Audi does sell a lot of e-Trons in Norway. As we all know, Norway is a unique market. It's a wealthy country and punitive ICE taxes mean premium BEV cost is similar to a mid-range ICE. That's why Tesla sold so many S/X and later Model 3s back in the day. Things I keep hearing about Norway more recently are:The Audi e-tron seems to take some lead in Europe:
1. Norwegians strongly prefer SUVs and are waiting for Model Y
2. Tesla's reputation for poor service really hurts them
3. Teslas have become 'too common'
4. Audi is pricing aggressively
The last one makes some sense as VW Group must sell a lot of EVs to meet the new 95 g/km regulation. With ID.3 still on the sidelines they need volume from e-Tron, and Norway is by far the easiest market to build that volume.
I don't read too much into Norway, but Tesla really needs to fix their service problems in Europe. That market is becoming much too competitive to treat customers the way they do.