The competition is coming! - NOT
I got a chance to take a look at the Mach E in person and took it for a drive. As a TSLA investor I was eager when my buddy that reviews cars got it in his driveway. Below I’ll give you my take being open minded as possible.
The good:
The Mach E looks and feels like a $80K Ford. The fits and finishes, build quality, and ride is way above any Ford I’ve seen or been in. ~300 miles EPA range is unmatched except by Tesla. The one I drove is the extended version “X” with the bigger battery.
If you take off the badges and you think this is an import brand. Style, lines, and materials are fantastic.
Consumers coming from ICE will appreciate this car’s bridge between classic ICE and a Tesla interpretation of an EV.
The bad:
The roofline slopes down so much any adults will have trouble getting in the back. It’s a hazardous for your head. Reminds me of convertible’s backseats. Why?
Ford goes to the trouble including a key fob but no trunk or frunk release button on it. There is always using the App I guess but you included a fob.
The frunk been talked about a lot. The Tesla crowd will absolutely hate the permanent dividers. No options to slide or fold down.
Not knowing better previous ICE owners will love extra storage without things sliding around.
The “MMI” isn’t as fast and snappy and take a second or two to load certain tabs.
The ugly:
Extreme safety issue- Distance & lane keep should have audible engagement & disengagement notices. IMO recall level fix needed. Need to watch the screen constantly & not the road or pry the car doesn’t drive off the road unexpectedly. Years behind Tesla’s AP.
Mach E VS Model Y & what Ford did better:
Door handles, paint quality, rear view mirrors, blind spot visual on rear view mirrors, aggressive style (IMO), & features like: heated steering wheel, 360 bird eye view, and ride. The ride is between S with air suspension and the Y.
Mach E VS Model Y & where Model Y is noticeably better:
Acceleration & handling is night & day better on the AWD Y. Passing speed is even better.
Tesla’s touch screen & user interface is second to none. Trunk space and storage feels like ~1/3 more on Y? Do I need to mention AP?
Conclusion:
Mach E is targeted at the ICE shopper and not the Tesla crowd. Amazing achievement by team Ford. This EV and anything similar to it will destroy ICE sales. 98% ICE market will dramatically shrink *IF* battery supply can be found. My buddy also mentioned he thinks this is closest to competition for Tesla as any other manufacturers got.
TSLA investment thoughts: Competition is coming but Tesla is full speed ahead. Next generation Mach E may match the current 2021 model Y but that means competition is 6+ years behind. I’ll be still sleeping like a baby at nights. The elephant in the room -Relying on 3rd party chargers is one of the greatest handicap for the “competition.”
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