There were a few likes for this nonsense, I was saddened to see. I do not wish to be rude, but the linked post was largely wrong.
All over the world buyers choose between various sizes, types and features of vehicles they buy. Some places, like India and China, have most sales of very small cars. Some places, like the US and Canada, trend towards giant pickups and SUVs. Globally people tend to gravitate towards the size and configuration they prefer, with moderate movement from one size to another. There is copious documentation, including relative market sizes for different types in many sources. By subscription there is Mark Lines and Automotive News among others.
The term Osbourning is specific. It refers to a better technology destroying an inferior one. That has exactly zero to do with different size and configuration of vehicles.
For those who think the various size and configurations of Tesla models are mutually exclusive with one driving out another I have a bit of relevant information:
First, Tesla production technology is rapidly developing to allow such things as Gigapresses, robots and factory technology to apply to the entire model line.
Second, Depending on the model somewhere between 10% and 25% of parts are used in common.
Third, battery technology and cell design, chemistry and pack design are being shared among all models, obviously with gradual evolution as new models adopt new approaches that are later applied to other models.
Fourth, almost all corporate structure is saved among all models. That specifically includes software, firmware and everything else donjon a corporate-wide basis.
As the model range broadens all models gain better visibility and efficiencies in distribution and Word of Mouth will be enhanced.
With all that said it is very possible to overdo this synergy end end out doing what is called 'badge engineering' ever popular and self-destructive that is. Thus we have Jeep and Fiat models that are indistinguishable, we once had Chevrolet, Pontiac, Oldsmobile etc and even now have Chevrolet and GMC with almost identical vehicles. All over the world those are common and end out poorly. Tesla does not do that and surely will never do that.
Tesla has produced drivetrains for Mercedes Benz and Toyota models. They very well might do that again, and may even license and/or provide other products and services to other manufacturers. What they will surely never do si badge engineering.
So, in conclusion. Tesla will gradually broaden the automotive and energy product lines. As they do they will expand the market for Tesla products just as has happened with the existing products. Probably the chief reason people misunderstand how positive this all is related to individual buying processes. Individuals will cross-shop between vehicle classes and features. I do too, and already have gone from an S to a 3 and now back to an S. A very few people, like me, actually move upland down the vehicle classes. That confuses observers because they generalize from the specific case they see. In my case I am acutely aware that I am an outlier in nearly everything, so I'll never try to generalize from my own behavior. To do so would be ridiculous.
In nearly all market segments everywhere buyers tend to display quite consistent behavior, generally one of two patterns:
First, in much of the world buyers tend to have first vehicles (i.e. entry level) small and cheap, and change purchasing behavior as their lives progress.
Second, in much of the world urban density makes vehicles purchases tend towards small vehicles, with fairly consistent size preferences over lifetime.
Those two broad groupings have endless permutations...
There are 'pocket rockets'. These are small but some are astoundingly expensive and well equipped. (I have had a few of those). Thinking forward there years or so. The Model 2 Performance will NOT be cheap. 'pocket rockets' tend to have Gross Margins that match the highest spec vehicles. For reference just compare a BMW 1 Series New Zealand price today: The cheapest is NZ$49,900 the top is NZ$88,900. Just try to buy the top one without options, that will not be easy.
When thinking that smaller and cheaper actually go together just think about the previous paragraph. For some promotional purposes the lowest price is used, even though the cheapest model is much less common. Typically the Gross Margin for the 'top of the line' is more than 100% of the bottom, since the bottom often does not actually make money. Why offer the bottom, then? Because the Gross margin is 'fully absorbed'. The low end does make significant scale contribution so allowing the entire line to have more profit.
Tesla has done that from the beginning, so many buyers rush out to buy Performance versions and then purchase add-ons such as Ludicrous (I did that too). Were we to examine Tesla profitability in model specifics we'd find that SR versions and RWD versions probably have very low to negatives Gross Margins. We'd also find that Performance disproportionately buys FSD also, plus expensive colors and interiors. That applies today to Models SX3Y and has done so always.
Model 2 and whatever else comes along will always do that. Why are so many of us, like me, shelling out ridiculous amounts of money for the new Model S Plaid? Will we stop? No, we'll also buy a Model 2 mini-Plaid, as will many people.
Never, ever, apply the term Osbourning to any company that innovates every day! If you still think it might apply I suggest you drive a 2018 Model 3 and then drive a new 2021, perferably back to back, even better make them both Performance. Tesla continuing innovation will make every one fo the expanding product line a promotional device for all Tesla models. Just compare build quality, audio, games, sound levels.
We all should do all we can to help Tesla expand the product line so they'll be able to serve most vehicle markets worldwide. The surface is just barely scratched today.