What is the most funny/sad is that they absolutely know, but don't prioritize the work, so they act as if they don't know, but sure as *sugar* they know. Maybe not the full extent of signing multi-year critical element mining contracts, but they know what Tesla is doing and how much they'll be behind the eight ball if Tesla succeeds, which Tesla has, so now they deal with the gamble lost. And that is all that it is, a gamble lost, an arrogance cliff they are going to fall off. We are watching it play out in super slow motion...Why would that be false? So far the market is showing it'll buy every good EV anybody makes.
Tesla continues to make a lot more than anyone else- but every other decent offering on the market appears, like Tesla, to be supply limited- not demand limited.... (embarrassingly supply limited in many cases).
Farleys problem isn't in thinking Ford could sell as many good EVs as Tesla if they made that many. They surely could. Demand for good EVs is very very high.
Farleys problem is the previous two CEOs thought investing in battery supply was a dumb idea, so now no matter how hard he wants to push into EVs (and he was only a few months into the job when he publicly recognized the previous CEOs were wrong and battery factories were vital)- he's still severely choked off on batteries for years to come because such supply doesn't ramp quickly.
After Diess, Farley seems the CEO-not-named-Elon most aware of what's actually the future of the industry, and serious about doing something about it- he just (unfortunately for Ford) came into a position to do something about it pretty late in the game.
Meanwhile, over at say Toyota, they keep finding answers to questions nobody is asking.
Toyota Patents Plans For EV With Manual Transmission And Clutch
The patent appears to show an EV that you can change gears in but you can also set it to a gearless mode too.insideevs.com
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