StealthP3D
Well-Known Member
I really cannot get my head around the idea that there are demand concerns. I've owned my new model Y performance (RHD) forabout 6 weeks now. I had to wait a YEAR to get this car. You still cannot just decide to buy a tesla here and get one the same day, not even close. And thats with just TWO available cars (S/X not here yet), and a choice of 5 colors in total, and 2 interiors, and zero advertising.
I would KILL to have a business that could so effortlessly shift £70,000 cars with a £30k profit and zero adveritising or marketing.
Anyone who thinks Tesla has a demand problem is just wrong. Its not a matter of emphasis, or a matter of being conservative or cautious, its just WRONG.
I'll believe they have a deman problem te day I'm sick of seeing TV ads and billboards everywhere trying to get new orders.
Ignore this idiocy.
To be fair, the big unknown for 2023 is how margins will fare. Not worried about demand, per say, because of Tesla's pricing power.
I actually look forward to margins getting squeezed if global economic conditions continue to deteriorate. I'm not predicting that, I pay very little attention to trying to forecast it since it's more important to position yourself to weather potential economic headwinds than it is to bail because you think the economy might get worse. But, should it happen, it will impact Tesla's competitors even more.
This is what many investors still don't get - they think that since EV's are "so expensive" they will take the brunt of the hit from any economic softness. The opposite will actually be true, at least for any EV manufacturer who has pricing power like Tesla does, because they will be able to sacrifice margins for sales while other manufacturers will sacrifice both margins and sales. That's a deadly combination depending upon how long it continues. And I know of no other EV manufacturer who has pricing power anywhere near Tesla's.
The IRA will probably help Tesla's margins from dropping too far, and the subsidies will function as a form of life support for legacy manufacturers in the US. This might simply delay what would have been inevitable, but perhaps not for long enough to prevent it. I really dislike the IRA because it looks to me like it will turn domestic auto into hybrid manufacturers (of a scale not envisioned before IRA). Some will say that's better than the status quo but I disagree, it would be better for them to go bankrupt so real renewal can begin sooner.
It remains to be seen how the economy will fare in 2023 and how the IRA will affect Tesla. I can see a range of possibilities with the most bullish ones looking pretty absurd and the most bearish ones looking more like a "time-out" than a catastrophe.