Todd Burch
14-Year Member
My view:
Tesla is currently supply-limited, but only because they dropped prices significantly. Obviously doing so hurt their profitability, their stock price, and my net worth
.
Here's what Tesla should do:
1. Lots of people have made pro-quality spec Tesla commercials for free (this is among my favorites. Oh, and this too). Get permission to use these in Youtube ads and for other relatively fiscally efficient advertising sources. I'm almost positive these media producers would give permission.
2. Spur excess demand through these sources.
3. Increase prices as needed to maintain the balance between the new additional demand and supply.
4. Use the additional money to fight the FUD, expand more, improve supply chains, lower costs, etc.
While raising prices appears to go against the mission of bringing affordable EVs to the masses--the benefits of (4) outweigh the drawbacks at this stage in the game. And in the end, you've sold the same number of cars since you're supply-limited, so you didn't slow down the transition to sustainable transport in the process.
There is also a beneficial side-effect of raising prices. Potential buyers that see falling prices are incentivized to hold off on their purchase, exacerbating a demand problem. Conversely, when a potential customer sees prices in the product they're interested in going up, they are incentivized to purchase sooner, stimulating more demand.
This seems like a no-brainer to me, and I'm also surprised that Elon doesn't see it.
Tesla is currently supply-limited, but only because they dropped prices significantly. Obviously doing so hurt their profitability, their stock price, and my net worth
Here's what Tesla should do:
1. Lots of people have made pro-quality spec Tesla commercials for free (this is among my favorites. Oh, and this too). Get permission to use these in Youtube ads and for other relatively fiscally efficient advertising sources. I'm almost positive these media producers would give permission.
2. Spur excess demand through these sources.
3. Increase prices as needed to maintain the balance between the new additional demand and supply.
4. Use the additional money to fight the FUD, expand more, improve supply chains, lower costs, etc.
While raising prices appears to go against the mission of bringing affordable EVs to the masses--the benefits of (4) outweigh the drawbacks at this stage in the game. And in the end, you've sold the same number of cars since you're supply-limited, so you didn't slow down the transition to sustainable transport in the process.
There is also a beneficial side-effect of raising prices. Potential buyers that see falling prices are incentivized to hold off on their purchase, exacerbating a demand problem. Conversely, when a potential customer sees prices in the product they're interested in going up, they are incentivized to purchase sooner, stimulating more demand.
This seems like a no-brainer to me, and I'm also surprised that Elon doesn't see it.