dc_h
Active Member
WOW ... No need to be so harsh not sure why this make me "clueless", I am long AAPL for nearly 20 years ... i am also long TSLA that iswhy i visit this thread pretty regularly... the Tesla mission is admirable(climate change is real and we all must do something about it... )
but without recurring profits at some point in time (admittedly not sure when that is ) the mission will fail ...I will repeat my point Brand matters ... a lot ... and i am sorry to say that Telsa is constantly creating self inflicting wounds to the brand with confusing messaging and pretty poor service experience ...they can get away with this with early adopters , but as they continue down market this will not be tolerated in will damage reputation/brand
This thread is about investing and you invest for the long run in companies with exceptional brands that was my original point
So often i wish i could hit two buttons. Helpful and disagree would fit here. I think profit will matter very long term, but for the next 3-5 years, they should focus on cash flow positive and GAAP in the hole. I think service is an ongoing issue with a fast growing company and if they are going to rely on the App, they should build the App into the Interface and make sure the mobile team can update and reroute service calls. While service is important, the strides in quality in the last year or more significant long term. Tesla can move out front on quality and should be the leader in quality and have the least service, by far. I think that we will see the impact of that change clearly in 2020.
I don't really know about confusing messaging. I think Elon gets a lot of visibility for the brand and overall that's good. The shorts FUD factor creates more confusion than Elon and magnifies any confusion 1000 fold.