woodisgood
Optimustic Pessimist
Agreed re: people's short-term thinking. I think a good test of this hypothesis will be whether sales of solar and powerwall in California spike in the aftermath of fires that bring the consequences of climate change roaring into people's short-term focus via personal experience.
The power outages have been a wake-up call, and folks all around me (including myself, my parents, in-laws, etc.) are starting to consider how to weather these in future years. Amongst those that are on the wealthier side, yes, solar roof/powerwall are on the table. Not as an immediate action item, but "when we need a new roof..." Unfortunately, amongst the folks I've spoken to that have less disposable income, everyone's talking about whole-house generators in the 4-5k range. Even with federal incentives solar/powerwall is not quite going to line up with people's self-interests. The solar subscription helps, but doesn't solve the problem people are worried about without purchase of powerwall.