I don't get it. Since I've learned about Tesla and discovered that the future will be electric, I see expensive ICE cars as outdated piece of machines - like gleaming steam locomotives, or ripe pineapples. Their price, refinement and exuberance don't change that.Agreed, Ferrari is pretty unique: I view it mostly as a brand, which remains quite powerful:
The 10 most powerful brands in the world | Business Insider Italia
They have a story that very few automakers can compare, and this kind of reputation and legacy can't be bought or built overnight.
Every Ferrari event celebrates the long "history" of the brand, which is their real capital (of course, they are obviously good at building fast and beautiful cars). As Mastroianni's "La Dolce Vita", or Tuscan hills, they offer a specific fantasy of what Italy is, which is btw sold mostly to Americans ;-)
Until they manage to colonize the minds of rich people, they are good to go.
Maybe things will change with the new generation of millionaires.
I may be a little early in this realization, but I'm not special so I expect the mass to share that view in the coming years (just wait for the Tesla Roadster to be delivered in volume!), and the rich to quickly get rid of their noisy, smoky, lousy, flashy ferraris.