You can't fix that. Especially if they are completely bogus allegations. No amount of advertising or whatever is going to combat that. The media is happy to eat up this stuff. They are essentially complaints about S and X since Model 3 wasn't even in sale in China until this year.
FUD is going to go to maximum over the next three to six months until Tesla shows signs of profitable quarters again. So the solution is to sell a lot of Model 3s profitably with high quality control. The arguments against Tesla melt away pretty quickly after that.
Totally agree. But the cars won’t be purchased if people only read negative press. Around these parts that is becoming a real problem. In my military days we would have called this a “target rich environment”. Federal and provincial incentives, decent main corridor Supercharger coverage (although no where near as good as Chademo and CCS hence the need for a Chademo adapter), high price of gas, huge middle class, mild climate. But we are seeing it all the time now. More Leafs, more Bolts, but Tesla???, “didn’t they go under last year”.
Real story. Last week at work walking thru the shop. About 8 employees talking about what EV they would buy with conversation going something like this.
“Tesla’s are cool but I would rather buy a Bolt made in North America then see my money go overseas to an Italian company”. I had to stop and correct him but he then corrected me and told me that no, they are assembled in California but all the parts come from Italy. I was busy, had to leave it at “you might want to research that”
How about a little PR indicating that these cars are built in North America with American labour run by North American power made by North American water falling over North American turbines...or (eek) American coal generation.
Potential customer communications? Fail. We have tried for eight months to get clarification on whether there will be a Chademo adapter for the model 3. Not an important issue for most but it is for us because of where we travel in the province. We have tried phone, email to various addresses, opened a twitter account to try Elon directly, smoke signals, whatever. Our Vancouver sales rep assured us that we need not worry as it would be out in a couple months as it already existed for the S and the X and just needed to be tweaked for the three. That was 6 months ago. Seriously? I get it, it’s not important for most buyers but it makes the difference between staying an all EV family for us or having to get a gasser if we go to a Tesla model 3. Sorry. Can’t afford a model S...and it would be tight in the garage.
I love and support Elon and would bear his children...and that’s a trick because
A. I’m a dude
B. My wife is a retired soldier who would kick his ass.
But they need to put some basics of a successful car company in place.
Communications team
Public relations Team.
Just sayin.