Since it is the weekend I thought I would share a long form post I cooked up:
Is Tesla Worth Double Toyota?
It’s 8/23/20. After days, weeks and months of TSLA stock and thus valuation booming, to nearly double that of what was the largest automotive company Toyota, I thought it a good moment to take a step back and contemplate the question: “Is Tesla actually worth double Toyota?"
Toyota sells a little over 10 million cars a year. With Tesla worth double Toyota it would eventually need to make double the number of cars as Toyota, right? Even if Tesla’s automotive sales grow at a 50% CAGR, they will not sell double the cars of Toyota until around 2030. Based on a straight forward Automaker A compared to Automaker B perspective, selling your TSLA stock would seem a no brainer.
But Tesla is not a straight forward automotive company. To start with, there is an assumption in the above that Toyota is going to continue selling at the same levels for the next decade. If new car sales are going electric over that decade, my guess is companies like Toyota are going to have a really tough time making the transition while maintaining their sales and profit numbers.
Add to that, each Tesla sold is also a software profit opportunity starting with an ever increasingly priced FSD package currently sold for $8000. And going forward Tesla will have many more lucrative software opportunities in areas such as music and entertainment. There are two major take aways here: 1, Tesla does not need to reach level 5 autonomy in order to become hugely profitable; 2, Tesla selling a car is not the same as another auto maker selling a car, the margin opportunity is much greater per unit sold. And if Tesla does not choose to take those margins, but instead, continually discount their cars, then what do think happens to the sales of companies the like of Toyota who do not have access to the same lucrative software capital streams?
And then there is the whole energy business. 9 of the top 10 revenue companies in the world are either energy or automotive companies with energy companies leading the pack. Tesla is positioned to dominate in the multi trillion dollar energy market with its solar, batteries, and Autobidder. When this and everything else mentioned above are taken into account, Tesla starts to make sense at double the value of Toyota and in the future many more than double Toyota or any other auto maker. And I didn’t even get into the machine that builds the machine, sheer pace of innovation, and Tesla’s pool of current and future engineering talent.
But in the end to be valued so highly, Tesla needs to execute on their plans. So, there is risk. Remember investing long term is essentially gauging the total opportunity of a company minus future risks to capturing that opportunity over time. Place your bets according to your research, beliefs, and financial situation.