2017: This is Tesla's biggest year yet, we must go all-in, sacrifice, and work to achieve the numbers we promised, for the sake of the company. You're all the best.
2018: If we want the company to survive and the mission to be achieved, we need all hands on deck. This is Tesla's most challenging year yet. I truly love you all.
2019: We are succeeding far faster than anybody anticipated. To prove the naysayers wrong, we must put our heads down and get to work. This will be Tesla's hardest year to date, but I believe in you all. You are all making the world a better place.
2020: We have never been challenged like this before, but I believe in all of you. That said, you can stop coming to work, but it is at your own risk. We are facing the biggest challenge in the industry's history but we can only overcome it by working tirelessly to achieve our goal, together. You're all amazing.
2021: However, early Q3 production was so challenging that we need to go super hardcore to make up for it over the next ~22 days to ensure a decent Q3 delivery number. This is the biggest wave in Tesla history, be we got to get it done. The end of the quarter delivery wave is unusually high this time as we suffered (like the rest of the industry) from extremely severe parts shortages earlier this quarter. This meant building a lot of cars with missing parts that needed to be added later. I’d like to thank all Tesla techs and contractors that helped add back the missing parts, often in very difficult conditions. You rock!
Seeing the pattern?