She looks pissed off at the end of the video. "Why did I end up with this stupid half a$**d bimmer?!"
Yeah, thought about that. In fact, that's a very interesting reveal that drove the whole rewrite. She
is disappointed with the car. It's apparent that she' s an intelligent professional woman, so there had to be a story behind the scenes that would have caused her to buy the car. Was she duped? Too strong. Misled, deceived? Yep! Look at BMW's website. The "EV with the sporty elegance of BMW" phrase is from their own site, so the overall message I wanted to deliver was that BMW is promising something new and better, but when you look at the reality of the numbers and how it works, it's not much different than a plug-in Prius. Mind you, the PiP is a nice car, for what it is, but revolutionary it is not.
So the pissed-off look is supposed to align with the "and now, she's late" line (hard to line these up without a lot of practice!). That brought the final line to "just another hybrid", completing the message. What's key here is that the fuss of charging (at 120v) meant that she was spending her valuable time doing marginally useless things managing the car, instead of doing more productive things. Hence she's pissed at being late, because of her disappointing choice of the car.
Anyway, it was a fun exercise. I have a new-found appreciation for the marketing folks who put these sorts of ads together. It's hard to simplify the words to fit the time, and to align the words and the visuals. It would have been easier if I had access to a female voice, so the text could have been in the first person, especially "and now,
I'm late" would have been perfect for that look.