What if Tesla created an App Store that would let you "install" free and fee features and upgrades? Apps that seldom required additional hardware. Just like your smart phone! These could go well beyond the standard vehicle configuration settings. The apps could let you personalize your car even more. And, who knows, Tesla might even allow qualified outside developers to participate. So what kinds of apps might there be? Things like (in no particular order): Autopilot (different versions and features) Suspension, performance, and handling settings (e.g. valet, teenager, twisty, snow, rain, "Wild Harry") Smart portals to in-vehicle smart phones (e.g. use a main screen window as your phone or tablet screen)Cow-bell tunes (like ringtones, but for low speed pedestrian awareness) Horn tunes for cars equipped with a speaker-horn (e.g. conventional car horn, train whistle, beep-beep, ooh-gah, air-horn, screeching brakes) Location based entertainment (e.g. car asks "Who knows what's growing in the field on the right?")Advanced lighting control (e.g. tail lights pulse brightly during hard braking, headlights stay on with passenger in car) Audio system enhancements (e.g. volume limiting, compression, equalization, noise cancellation, smart level control) Supercharger access (for Model 3) Window, locks, door & security options (e.g. don't lock the car when it's in the garage) Customization settings for additional drivers Dashboard display "skins" Simulated engine sounds (e.g. Ferrari, tractor, motorcycle, jet turbine, Model T, old clunker) Audio greetings (e.g. "Good morning Fred, you have a meeting with....") Advanced voice commands Additional languages Track modes and performance monitors for owners who "track" their car Speeding ticket risk management Advanced climate control tuning Car-to-car awareness (e.g. another Tesla is coming toward you around a blind curve) Detailed diagnostic data Smart home interface Games Camera and sensor recording and analysis (e.g. captures the rime, date, and license plate number of a hit-and-run vehicle) Enhanced navigation features and subscriptions Note: I'm assuming that Tesla will provide all primary safety enhancements in their routine updates. So they will not be separate apps.