humbaba
sleeping until $7000
I believe "sharing the platform" is the only way for ICE manufacturers to proceed, which is a major disadvantage.
The fundamental problem ICE carmakers have is the unpredictability of demand and the unpredictability of the transition from ICE to BEV. The only way to handle that uncertainty is to make sure that the production lines are 'shared' and that these dual-design BEVs where the cells are where the engine is normally can be made as demand shifts. The fundamental paradox: to an ICE carmaker a new BEV sale is also lost ICE vehicle sale, on average.
If they kept separate ICE manufacturing lines, and EV demand rises "too fast" for them and they cannot sell their ICE models, they'd have to run their ICE factories much under capacity, or even be forced to write them off altogether. This would be catastrophic to profits.
The big problem: as Tesla has demonstrated it, a grounds-up BEV design like the Model 3 offers various fundamental advantages, while Mercedes EQC has utility trade-offs due to leaving space for an optional ICE engine: no frunk, reduced interior volume, no sedan version, etc.
Tesla and other pure BEV carmakers don't have these problems: they do not hurt from dropping ICE sales, increasing EV demand is a pure upside for them.
It remains to be seen whether Mercedes will be able to sell these Frankenstein cars that are burdened with ICE legacies, as "premium" vehicles.
I see your point, but I disagree that they have no choice. In fact, I think that pursuing this "minimal change" scenario is hurting them. The cost is not yet evident, but they will fall farther and farther behind EV manufacturers and the future *is* EV. Yes, there is significant potential for losses in trying to guesstimate the demands in a changing market -- but by not accepting the future they are going to still lose market share without ability to produce competitive products.
From a $TSLA future value perspective this is looking good for me. But, honestly, I'd rather they took the prodding and started doing real EVs. It will be far more disruptive to have the old automotive manufacturers receiving government handouts to keep their doors open and *still* end up closing them with subsequent damage to the economy.
In short, more pain up front but a better position to survive in the long run is, I think, their best option. Naturally, that won't sit well with shareholders focused on the next quarterly profit, nor with leadership that has fought the EV market from before it started.
I have relatives who work in Detroit -- I would like them to continue having a living.