Imagine this conversation in 2009.
Me: "Darling, I want our next car to be electric."
Wife: "Will it hold our kids? If not, I want that minivan."
Me: "No, no, look here, 5+2 seats, $50k, up to 300 miles of range."
Wife: "Ok, go ahead, and make that reservation payment."
in 2011:
Me: "Tesla announced pricing. Batteries come in steps $10k for 70 miles each."
Wife: "Sure the base version will do?"
Me: "we really should consider the next size. And we must order air suspension or defer our reservation even further."
In August 2012:
Me: "Darling, great news! Supercharging is included in our mid-size battery model. That's at least a $500 donation towards us!"
Wife: "What's supercharging?"
In September 2012:
Me: "Uhm, we need that service plan to maintain our warranty. That's another $1900." :redface:
Wife: "Ok tell me what other cost increases are in the pipeline? We're approaching $90k with that $50k base model, BTW." :frown:
Me: <mumbling perhaps a data plan, dunno, cold navigate with maps or smartphone instead... satellite radio subscription... set of winter tires would be good, we're talking 19 inch rims here, these start at $1000... need electrician to work on our garage.../> :redface:
In October 2012:
Me: "Remember that supercharging option? Well I dunno if we still need it but now it's $2k."
Wife: ...
It would have been a lot easier to start this with $52k instead of $50k. It's still uphill work to sell this vehicle to me, and I've pretty much stopped talking about it to other people.