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Elon Musk doubles down on his claim that Tesla cars are now “appreciating assets” and says that they should be worth $100,000 to $200,000 with the Full Self-Driving package.
Earlier this year, Musk claimed that
Tesla vehicles are now “appreciating assets” due to their self-driving capability.
He aims for Tesla vehicles to become revenue-generating assets for their owners, but if the price doesn’t increase, the value would still depreciate since new buyers could still buy the vehicles for the MSRP.
The CEO later confirmed that Tesla plans to “substantially” increase the price of the Full Self-Driving option over time:
Please note that the price of the Tesla Full Self-Driving option will increase substantially over time.
He confirmed that it is what he meant by Tesla vehicles becoming “appreciating assets”:
The Fully Self-Driving package still hasn’t delivered its namesake capability, but Musk claims that it will achieve full autonomous driving capability by the end of next year.
Tesla did already start to
increase the price of the Full Self-Driving package.
Now Musk claims that Tesla’s cars “should be worth $100,000 to $200,000” with full self-driving capability:
The CEO says that the vehicle will be worth more because they will be used a lot more often as self-driving taxi vehicles on Tesla’s upcoming Uber-like network.
Musk added that Tesla will charge a fee to put your car on their network and earn money:
Tesla will charge a percentage fee for being in our robotaxi fleet, but it will rise to whatever the clearing price is, otherwise all our cars will be bought by scalpers.
When arguing about the difference between Tesla cars becoming revenue-generating assets or actual appreciating assets, Musk said:
Musk’s new comments come after
Tesla updated its pricing and options across its lineup last night — resulting in several price cuts.
Now he says that Tesla will increase the price of the Tesla Full Self-Driving package by “~$1000 on August 16.”
Electrek’s Take
I agree with Elon about the difference between a revenue-generating asset and an actual appreciating asset, but there’s another problem here.
Elon is right that with full self-driving capability, if Tesla keeps increasing prices, Tesla’s vehicles would become appreciating assets.