1.a. I agree that Tesla will have competition, but they cannot scale up BEV production nearly as quickly as Tesla due to reasons I discussed in this article:
The Problem With Tesla's Competition - Tesla Motors (NASDAQ:TSLA) | Seeking Alpha
I agree 100% and would even take it further.
If you study the competition, there is no BEV slated to come online before
2019 (at the soonest) that will:
1.) Be priced in the $35K range
2.) Be built as a performance sedan/crossover (not a boxy hatchback)
3.) Have production capacity for multiple hundreds of thousands
4.) Be available in all states / countries, regardless of subsidy
The
Bolt fails #2/3/4.
The
iPace (the next Model 3 "killer") has been completely outsourced by Jaguar to Magna Steyr at an expected (full) production capacity of 10-20K. Additionally it will be far more than $35K.
BMWs 3-series will be 2020+ and more expensive.
Volvo will come online with '
something' in 2019-2020. Price and production capacity unknown.
VW is planning one model in 2019, with many more coming in the 2020s. They're the only company outside of Tesla that's serious about BEVs, solely due to their diesel scandal. Everyone else is prevented from such self-disruption by the Innovator's Dilemma, so most everything you read (at the moment) is just publicity.
My conclusions:
1. The Model 3 will have both a market and mindshare monopoly until 2019-2022.
Gene Munster thinks that Model 3s addressable market could be 11 million cars in the U.S. alone.
2. The Model 3 will have (effectively) unlimited demand during that timeframe.
In other words, demand will exceed 500K units per year, which is Tesla's planned production capacity.
3. Tesla's sales force will increase by ~250K persons by the end of 2018.
These are or course the Model 3 owners who'll be the first to own a BEV at their workplace and will take all their co-workers and friends for a ride. Unlike the Model S/X -- this car will be affordable by most.
4. The Model 3 will (in retrospect) be the second most important car ever built. It will change the industry forever.
5. Further advancements in autopilot will amplify all the effects above.
The car could (and likely will) be perceived as many multiples better than competing ICE vehicles.
As always, this isn't investment advice. Tesla can screw this up with a hardware recall, any form of lasting bad publicity, persistent losses, etc.
However, I believe the five points above are more likely to happen than not...