Mike Smith
Active Member
What Brian Johnson at Barclays doesn't seem to understand is that Tesla doesn't need to 'dominate' the car industry, as he claims the bull case represents. Tesla currently has 0.1% market share and they're already near profitability. As they scale up and battery costs fall the margins on producing EV's is going to be far higher than those for ICEs. If Tesla can only get to 3% market share they will be extremely profitable and have a huge advantage over the legacy makers who will still have to deal with making ICEs (and every new EV sale is the loss of an ICE sale). Tesla doesn't need to dominate, but over time they probably will.