I must be an outsider. I personally don’t want to be Obligated to buy and carry an iPhone to drive my car. Add to that while many don’t like it I prefer less touching and playing with the screen let alone adding a crap ton of useless spam apps to my car. Tesla provided all the content I could ever need in a rather nice format. I can stare at my toy app screen on iPad, iPhone, and PC later. In the car I want to disconnect from that mess. But that’s me.