In terms of the yoke in an airplane, you use the yoke to bank the plane. You also use it to control the pitch / attitude. The rudders are used in concert to the yoke to turn. Critically - you don't rotate a yoke much. In fact, you never use anything but one hand for a yoke. That hand never shifts. It remains on (assuming you're flying left seat) the left side of the yoke the ENTIRE TIME. Except, of course, in cruise flight. You trim the plane, and let go, allowing the plane to keep itself straight, and using the rudders for mild adjustments. You then use your time more productively to maintain a scan of the horizon.
I don't see how this translates to driving at all. THAT BEING SAID, I think it looks cool, and wouldn't mind trying it. It's possible I'd eventually have to pay them to swap it for a real wheel though.
The main maneuver I'm concerned about with the yoke? Not turning. Straightening out - where you usually let the wheel slide in your fingers back to its default position, but are ready to grab it / stop the rotation when necessary. You'll also typically do this to some extent somewhere mid-turn, especially if you over-steered into the start of the turn. Pay attention to how you drive - a lot more drivers do this than you'd think, especially when there's a concrete divider present.
If we all drove very precisely (as auto-pilot does), and turned the wheel the exact amount required to make a turn, this wouldn't be an issue. But, usually, we're approximating as we go into, and come out of, a turn.
But again - it looks so cool that I'm gonna try it for sure, whether or not I have concerns. I really hope it's not variable ratio steering though. That'd suck.