I'm not sure why anyone here is surprised. Instead of doing the right thing from the get go, Tesla seems to implement these ill-will policies, and then change them back to something reasonable after all of the outrage from customers. Makes very little sense.
I bet they hired someone to head the service center division who came from a regular dealer, and he's trying to maximize profit the same way every other dealer is. This is even worse with a Tesla though since you can't take it to an indy shop for anything beyond basic stuff.
The good news is that an alignment isn't really a maintence task, assuming nothing is loose and you don't hit any curbs or potholes, it shouldn't need to be done.